Wednesday, 20 October 2010

BCA Month Updates #3

With just a couple of weeks to the end of Breast Cancer Awareness Month, I thought I’d share with you Singapore’s 2010 Breast Cancer Awareness campaign which is currently running – I thought they did an awesome job, even if the actual images themselves were debatable. Be warned though that the following images may be sensitive to some.

Singapore’s 2010 Breast Cancer Awareness involved a series of postcards that were freely distributed throughout the little island. While that in itself isn’t particularly unique, the images and the approach to the postcards definitely were. There were 3 postcards in total, all of which are shown below:

I can imagine some of you would be quite taken by these, while others may recoil in horror. Nevertheless, safe to say they did catch your attention, right? It puts the issue (quite literally) in your face.

There are also special boxes set up throughout Singapore to collect donations for Breast cancer Awareness, as well as a special pink that has been designed.

If I remember correctly, the pins are available with a donation of SGD$5. If you’d like to see more of the Singapore 2010 Breast Cancer Awareness campaign, they are on Facebook here.

This would definitely have been banned in quite a few countries (including Malaysia) but I’m curious as to what all you ladies think about it – does this work, or flop?

** Edit: Apparently, someone at Photobucket thinks this is actually offensive and deleted one of my photos - I've since re-uploaded it, but if it disappears it's because someone at Photobucket is too narrow-minded!



At 9:43 am, October 20, 2010 , Blogger Sue said...

I guess this is really attention catching! And makes you pay attention to what you are seeing. I guess, it won't even make it through for printing if it's here in Msia =p

At 11:38 am, October 20, 2010 , Anonymous xin said...

i think its a great way to put those senses in ppl's head also. very creative. ini msia tak boleh lah

At 12:09 pm, October 20, 2010 , Blogger Connie De Alwis said...

I know they're pictures of breast but they're hardly offensive! Makes a lot of sense, in fact. Sure the photobucket people not from Malaysian government ah? :p

At 12:02 am, October 21, 2010 , Blogger ❤ Ee Von said...

i love the idea, i think it's very creative and clever! i didn't know they were titties at first glance heheh. it's sad how some ppl just cannot think in a more sensible way...

At 6:34 pm, October 21, 2010 , Blogger beetrice said...

sue: no need to think about printing, even online will get the website shut down! :p

xin: I think the sentiment is the same across board for this one - back home confirm cannot!

connie: exactly right? so far so good lah, this time hasn't been deleted yet (maybe they're reading this?)

ee von: if everyone would just be a little more open minded, we'd all be a lot better off... :)

At 4:19 pm, November 02, 2010 , Blogger Shortcake said...

Really clever and cute campaign! Award-winning if you ask me! Love it!


Post a Comment

Subscribe to Post Comments [Atom]

<< Home